Ultimate Ontario is looking to work with motivated and experienced freelance writers to contribute to our editorial team who have expertise in our market
Attention all Ontario travel and experience writers. Do you have a great experience or story to tell about travel and tourism in Ontario? Tell us about your time hiking Killarney Provincial Park, your week-long road trip through northern Ontario, or your top dining experiences in Windsor.
We are looking for great, shareable content that focuses on adding excitement to the lives of those living in or visiting Ontario. The Ultimate Ontario editorial team is focused on authentic, exciting, and active living experiences across the province.
We are heavily invested in city guides, dining guides, stories that boost small and minority businesses within the Ontario tourism industry, as well as stories that promote Indigenous tourism in the province.
Before pitching, please review our content and ensure that you are pitching a story that has not been covered in the past.
Writing Guidelines
Ultimate Ontario is focused on content with the reader’s experience at the forefront. We love personal experiences and anecdotes. However, articles should be written with the intent of helping the reader to experience the magic of Ontario travel for themselves.
Use your personal experience in a destination to help craft tips, guides, and helpful content that goes beyond your personal journey and explores how a reader can follow in your inspirational footsteps.
All articles are expected to be, at minimum, 1,000 words. More is appreciated but not expected. Ultimate Ontario articles should also be focused on specific targets. Try not to ramble or cover a scope that is too broad in a single article.
A few examples are as follows:
Discover These 7 Schitt’s Creek Filming Locations In Ontario
Best Places To See The Northern Lights In Ontario
SEO-focused writing is appreciated, but our editing team has experience molding articles into SEO-friendly formats, so previous SEO experience is not necessary. We are looking for unique angles, exciting ideas, and shareable topics.
Topic Ideas
- City Guides – We’re looking for everything from large cities to small towns.
- Restaurant Guides – If you love food, tell us about your favourite restaurant in major cities throughout the province.
- Road Trip Inspiration – Whether it’s the most exciting way to get from one major city to another with magical stops along the way or your ultimate southeastern Ontario bucket list journey.
- Indigenous Tourism – Ultimate Ontario is a huge supporter of Indigenous tourism experiences in Ontario. We want to get these stories out to our readers.
- Spa and Wellness Getaways – Do you love help people relax? Give us the stories about your top spa experiences in a particular city or an exclusive on a wellness destination that we haven’t covered.
- Diversity – Can you speak from the angle of Ontario’s incredibly diverse population? We want to hear from you. Can you write about Ten Black-Owned Travel Brands in Ontario or How To Experience An Authentic Lunar New Year in Ottawa?
What we DON’T Want
We are looking for evergreen content that is beneficial to our readers over the long term. As such, we are not looking for:
- Short-term pop-up events, restaurants, and experiences
- One-off special events. Any event coverage should be something notable that happens every year.
- Content in which you have no experience
- AI-written content
Who Can Pitch?
Ultimate Ontario accepts pitches from anyone who has relevant, published work. We appreciate pitches from writers from both inside and outside the travel community. We aim to promote articles from all authors and give special focus to those from diverse backgrounds and heritage.
How Can You Pitch?
Please write to [email protected] and include the following details:
- Story ideas targeting Ultimate Ontario readers that include:
- Proposed headline
- What makes the article original/unique
- Who the target audience is
- Why you are the one to tell the story
- Links to previously published work
What Happens After I Send In My Pitches?
We endeavor to respond to all authentic article pitches. If your article is not in line with our targets, we’ll aim to provide feedback to help with future pitches if possible.
If we love your pitch, our editors will get in touch with details.
What About Photography?
Ultimate Ontario appreciates original photography but is not in a position to provide compensation for photos. If you have photography that you would like to include in your article, please let us know. If not, the editorial team will find necessary accompanying photography.
Does Ultimate Ontario Pay Freelancers?
Ultimate Ontario strongly believes that freelance writers deserve to be paid. We compensate all freelance writers at $100 CAD per accepted submission. We pay by e-Transfer within 30 days of the article launch.